Wine Clubs

Last night, after browsing through the Williams – Sonoma catalog (apparently this is what I do now… look at catalogs,) I suggested to Matt that we join their wine club. They have three tiers, and I figured we would discuss the merits of each, and then select one that suits our interests.

Well, not only did we not choose a tier, Matt thought we should go another direction entirely… The NRA wine club. Umm… Really?

Their website reads:

“Begin Supporting the NRA with your wine purchases today!

Join the NRA Wine Club today and for every bottle of wine that is purchased, a payment is made to the NRA on your behalf.

As a member, you will enjoy your choice of wines, as low as just $12-$15 per bottles PLUS a FREE 9-piece Custom NRA Engraved Wine Box, a $45.99 value, PLUS, as an NRA member, you are entitled to receive FREE shipping on your first American Cellars Wine Club shipment when you enroll today!”

Now, compare that to the sales pitch at Williams – Sonoma:

“Join us for a unique experience in the enjoyment of wine and food. Our wine experts will introduce you to hand-selected wines from boutique wineries around the world. Working with our advisory board of sommeliers and chefs, we’ve paired each wine with a Williams-Sonoma recipe to create a remarkable harmony of flavors. We take the guesswork out of selecting the right wine and guarantee your complete satisfaction.”

 

Needless to say, I think we’re on very different pages. Not to mention, I don’t really like to think about hunting deer, or even guns for that matter while I’m drinking wine.

 

On another note Williams-Sonoma has also paired with several well-known farms to create a line called “butcher shop.”

Has anyone tried it? What did you think?

Read Full Post »